BIG FAT LIARS CLUB
Art Direction, Design, Branding
'Big Fat Liars Club' is an unbranded platform that fosters empathy, understanding, and creates meaningful change for those impacted by psoriatic arthritis. The concept derives from the fact that many people living with PsA put up a false positive front and aren't honest with themselves or their loved ones about how much pain they're in. Through engagement with the site, a users "lie meter" will decrease and they will find themselves more apt to face the burden of PsA.