Concepting, Art Direction, Design
I created various social and digital work for T.J.Maxx's Spring, Summer, and Fall 2016 campaigns.
Iconography I created for the brand to use across various social, digital, and print pieces.
T.J.Maxx-branded Spotify skin.
T.J.Maxx-branded PANDORA Radio skin.
Digital banner ads.
The T.J.Maxx team at Grey wanted to create a digital and physical holiday card to send to the clients, and I hopped on board to be the lead creative on this project. I created the concept of wrapping up our team members in festive lights against the wonderful T.J.Maxx red. We shot the team using Grey's in-house studio, Pipe Dream, and had fun seeing everybody get a little silly. Above is the GIF that was sent to clients via email.